Team Creation & Games
In this case study, we will explore how our team incrementally improved the team creation process by leveraging both qualitative and quantitative analysis. By optimizing the user journey and addressing key usability issues, we aimed to enhance user satisfaction and drive engagement on the platform.
Service
Year
UX/UI Design
2022
The problem
There is a four-step team creation process where the majority of new users are dropping off at the "select team player" page. The task was to identify usability issues through UX analysis and research, and propose solutions to improve the business.
Contextual
Homepage
Engaging
Games
Results
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12% Increase in paying users from 56% to 68%
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19% increased clicks on expert opinion from 31%to 50%
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Increased player stat usage from 18% to 46%
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11% Increase in paying users.
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21% Increased clicks on the player stats option
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19% Increased clicks in expert opinion.
