Year
Pomegranate Design System
Pomegranate is the design system for a healthy beverages brand called Juice Every Day. The fruit and its characteristics inspire the name. The Pomegranate binds and combines hundreds of smaller seeds arils under one shell seamlessly. Similarly, the design system accommodates different components and organisms under one funnel to make the product design process efficient. The structure and design are strongly inspired by the freshness and organic nature of the fruit.
Service
UX/UI Design
2022
The problem
The Juice Every Day brand faces challenges in maintaining a consistent and cohesive design language across its various digital platforms and marketing materials. As the brand expands its product offerings and reaches a wider audience, there is a growing need for a well-defined design system to ensure efficient and unified design practices. Without a design system, designers struggle to incorporate the essence of the pomegranate fruit, leading to inconsistent user experiences and a diluted brand identity. The absence of a cohesive design system also hinders collaboration among design teams, resulting in redundant efforts and inefficiencies.
Results
The creation of "Pomegranate" - the design system for Juice Every Day - offers a powerful solution to the brand's design challenges. By aligning the design language with the inspiring attributes of the pomegranate fruit, the design system establishes a consistent, organic, and refreshing user experience across all touchpoints.
Through Pomegranate, Juice Every Day achieves a harmonious blend of design elements, reinforcing its identity as a vibrant and healthy beverages brand. The system empowers designers to seamlessly infuse the essence of the fruit into their creations, strengthening the brand's visual storytelling.
