Fanclash | Home & Profile
Fanclash is an esports gaming company headquartered in India, specializing in fantasy team gaming. In addition to fantasy team gaming, Fanclash has expanded its offerings to include popular casual games such as Ludo and quiz games. The company's primary focus is on catering to the gaming preferences of the Gen Z population.
Service
UX/UI Design
Client
Fanclash
Year
2022
Design Brief
Revamp the home screen and profile of the Fanclash app to enhance user engagement and provide a more informative and educational experience about the platform.
Contextual
Homepage
Playful Profile
Outcomes
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Immersive explanatory content implemented on the home screen resulted in an increase in user retention from 24% to 37%.
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Tailored content based on user history was presented on the home screen, leading to an increase in the number of paying users.
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The introduction of a playful profile, including features such as game stats, avatars, and room creation, significantly improved user engagement.
